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Press Release: At a recent high-end fashion event in Nashik, Mayur Alankar Jewelers officially launched a new brand of studded diamond jewelry. “Liora” showcases an exquisite collection of earrings, bracelets, rings and necklaces at affordable price options with offerings starting from Rs. 10,000. Established in 1987, Mayur Alankar has four fully International Gemological Institute (IGI) certified showrooms in Nashik and, further strengthening its association with the Institute, the new brand was inaugurated by Ramit Kapur, the general manager of IGI India, along with the owners of Mayur Alankar – Mayur and Mukul Shahane.  Mayur Alankar believes in the celebration of jewelry as an asset, style and fashion statement for personal ornamentation. The launch event, held at the Gangapur Road showroom of Mayur Alankar, witnessed an upbeat fashion show where chic models sashayed the cat walk, unveiling the new collection of Liora. IGI, the world's largest independent gem certification and appraisal institute, awarded a “100% IGI-Certified Showroom” trophy to Mayur Shahane to applaud his designs and commitment to certification. An IGI presentation followed regarding the formation of diamonds and their journey from “Mines to Market,” emphasizing the importance of gem and jewelry certification for customers and jewelers alike. Speaking on the occasion, Tehmasp Printer, the managing director of IGI India, said, “IGI always takes pride in its association with responsible jewelers and Mayur Alankar is one of the most reputable names in the Nashik jewelry industry. Mayur Alankar’s commitment toward transparency and safeguarding the interests of their customers through IGI certification is highly commendable. “All four Mayur Alankar stores are 100 percent IGI-certified and we congratulate them on adding another feather to their cap with the new brand Liora. From IGI, we have stationed an onsite committed IGI gemologist at the showroom to help customers with their inquiries about the quality of the diamond jewelry. We’re sure customers of Mayur Alankar will appreciate this commitment by their jewelers and this will hopefully motivate many others in the market to follow this lead,” Printer said. About IGI The International Gemological Institute (IGI) was established in Antwerp in 1975 and is the largest independent gem certification and appraisal institute worldwide, with offices in Antwerp, New York, Los Angeles, Toronto, Hong Kong, India, Bangkok, Tokyo, Dubai, Tel Aviv, Cavelese and Shanghai. In India, IGI has three laboratories in Mumbai and one each in Kolkata, New Delhi, Thrissur, Surat, Chennai, Ahmedabad, Hyderabad and Jaipur. IGI is ISO (International Organization for Standardization (ISO) 9001: 2000) certified in four countries. Around the world, IGI’s independent diamond grading and jewelry reports bring confidence when buying or selling diamonds, gemstones and jewelry. Total commitment to understanding consumer concerns has motivated IGI to develop comprehensive analysis and clear documentation for consumers. An independent report from IGI represents the all-important "5th C" that no one should be without: Confidence. As the world's largest independent gem grading and appraisal institute for diamond, colored gemstones and jewelry, IGI is a standard of excellence, second to none, for industry professionals and consumers around the globe.
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