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Chow Tai Fook To Bring High Rollers to Brisbane Casino
Jul 28, 2015 11:14 AM
By Rapaport News
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RAPAPORT... Chow Tai Fook Jewellery Group will promote a new casino resort being built in downtown Brisbane, Australia, to members of its customer loyalty program, Bloomberg reported on Monday.
- Sister company Chow Tai Took Enterprises is partnering with with property developer Far East Consortium International Echo and Entertainment Group to build a 1,110 room hotel and casio along the shores of the Brisbane river by 2022.
- Chow Tai Fook Jewellery Group maintains a loyalty program for customers who spend more than $129,000 (HKD 1 million) per year at its stores. The program offers members entry to special events like yacht cruises, launches for new luxury car models and luxury food tastings.
- The casino developers are trying ensure a steady supply of high-roller gamblers from China to visit the resort when it opens.
- Matt Bekier, Echo’s CEO, told Bloomberg that these “very, very serious VIPs” are people who bet more than $2,000 per hour in high-stakes games of baccarat. He estimated the total number of such people who gamble regularly as ranging between 1,500 and 2,000 players.
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Tags:
Australia, Brisbane, casino, Chow Tai Fook, Rapaport News
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