|
|
De Beers Inks Japan Retail Grading Deal
Jun 12, 2017 5:33 AM
By Rapaport News
|
|
|
RAPAPORT... The International Institute of Diamond Grading &
Research (IIDGR) has partnered with Japanese bridal-jewelry retailer I-PRIMO to
provide it with polished grading reports.
The De Beers-owned laboratory will grade diamonds showcased at all 68 I-PRIMO stores in Japan, with the aim of boosting
consumer confidence, IIDGR said last week. The reports will use De Beers’
“Ideal Optical Symmetry” technology, which provides a magnified image of a
stone’s light performance. The companies plan to extend the program eventually
to I-PRIMO’s stores in Taiwan, Hong Kong and Shanghai.
IIDGR has previously entered partnerships with Singapore’s
Soo Keep Group, as well as Hong Kong-based retailer Luk Fook, with which it
issues co-branded grading reports.
“Our ability to tailor bespoke solutions for our customers,
backed by our innovative proprietary technologies, has been well-received and
is supporting our growth in the region,” said IIDGR president Jonathan Kendall. |
|
|
|
|
|
|
|
|
|
Tags:
bridal jewelry, De Beers, grading, grading reports, Hong Kong, Ideal Optical Symmetry, IIDGR, International Institute of Diamond Grading & Research, I-PRIMO, Japan, Luk Fook, Rapaport News, retail, shanghai, Soo Keep Group, taiwan, technology
|
|
|
|
|
|
|
|
|
|
|
|
|