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Jeweler’s Snow Deal Fails to Crystallize
Jan 2, 2018 4:37 AM
By Rapaport News
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RAPAPORT... Christmas was not white enough for jewelry buyers in New
Hampshire, after a local retailer had promised to refund in-store purchases if
enough snow fell.
Springer’s Jewelers said it would return up to $10,000 to
anyone who bought products between November 24 and December 9, as long as it
snowed at least 6 inches outside its Portsmouth store on December 25. But with only 4.3 inches falling, according
to official snowfall authority Weather Analytics, the payouts never came.
“Nobody was more excited than the Springer’s team that
our 11th year of Let It Snow might be the one,” the jeweler said in a statement
on its website about the long-running program.
“First, we’d like to thank our incredible customers who
allow us to have this much fun every winter, and who invite us to share in life’s
most special moments year-round. Next, we’d like to thank everyone who has
joined in the excitement over the past week — sharing predictions, crossing
their fingers, and refreshing the weather forecast alongside us,” Springers
added.
This year was, however, the closest Springer’s had come to paying out, it said.
Image: Google
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Tags:
competitions, Jewelry, marketing, New Hampshire, Portsmouth, Rapaport News, retail, Springer’s, Springer’s Jewelers
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