News

Advanced Search

Mervis Diamond Hosts a Second 'Diamonds in the Ruff!' Trunk Show

May 13, 2014 1:48 PM   By Jeff Miller
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share

RAPAPORT... Mervis Diamond Importers will host the second annual  "Diamonds in the RUFF!" event on May 31 and June 1 at its Tysons Corner, Virginia store to raise awareness about dog and puppy adoptions.  

A U.S. soldier who was serving in Afghanistan and wanted to design a custom diamond engagement ring for his girlfriend, who was an avid dog lover, inspired the "Diamonds in the RUFF" trunk show at Mervisdiamonds in ruff.   The final ring design was inspired by  the letters the soldier wrote to his girlfriend and always included a little hand-drawn paw print at the bottom of the page. The result was a diamond engagement ring with a combination of heart and round-cut diamonds that resembled the memorable  paw print. Many customers have since requested the unique design for their dog-loving significant others, Mervis stated.

During the event, attendees can meet dogs and puppies that are available for adoption from a local shelter. Five dogs were adopted at the 2013 "Diamonds in the RUFF!" event, according to the jeweler.


Tags: diamonds, Jeff Miller, Jewelry, marketing, mervis, retail
Similar Articles
Similar Videos
Forevermark U.S. Expands Offerings, Retail Network
Jun 25, 2013
Forevemark U.S. is adding numerous options to its offerings in terms of diamond...
diamonds Industry Panel Weighs... macy's Macy's Debuts 'What's... forevermark Forevermark to Launch Commercial...
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First
© Copyright 1978-2014 by Martin Rapaport. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are TradeMarks of Martin Rapaport.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.