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Press Release: Kirtilals, India’s premium diamond and gold jewelry brand, won two prestigious awards at the National Jewellery Awards organized by All India Gems and Jewellery Trade Federation (GJF). The brand was recognized for the Best Advertising campaign for Print and Audio Visual. As a part of its celebrations of 75 years, Kirtilals launched its first-ever TVC. Interestingly, the TVC provides a stunning optical illusion of nature taking the form of Kirtilals jewelry. Renowned advertisement director Rob Kaplan from the U.K. and Tim Borgmann, a computer graphic designer from Germany, were brought in to make this dazzling TVC that emphasizes the brand’s connection with nature. The print campaign showcases gorgeous diamond creations of Kirtilals that are woven beautifully into nature. The refreshing advertisements harmoniously capture Kirtilals' elegant designs and the grandeur of nature. Arun Kumar, the head of marketing and business development for the brand, said, “We are excited to win these significant awards. Since time began, nature has been an inspiration for jewelers and through our new campaign, we pay our humble tribute to Mother Nature. Created entirely taking nature as inspiration, the campaign is contemporary and at the same time, holds an air of eternal style. We are confident that this new campaign will reach out to our patrons and uphold the trust and quality for generations to come.” The main campaign concept stems from the idea that everything in the universe has a cosmic design, which will be revealed and simultaneously showcase how Kirtilals’ universe, too, is filled with intricate designs and motifs that make for stunning creations. The challenge was to originate a concept that would be "up to diamonds," while exciting consumers' desire for breathtaking depictions in diamond jewelry and leaving them with a powerful impression of the brand. The TVC shows a playful interaction between the women showcasing their jewelry pieces and nature in its full glory, leaving it for the viewers to guess who inspired who. To truly bring out the facets and brilliance of quality diamonds, the jewelry was shot in natural outdoor light and the elegant landscapes of Kashmir enabled to create the organic world of "maidens in a forest." To complete the organic look and showcase the interplay of nature and diamond formations, an expert digital artist in Germany painted the computer graphics for it to look natural. Overall the campaign highlights Kirtilals’ strengths, and its legacy in design, craftsmanship and quality. About Kirtilals: Kirtilals is a premium diamond and gold jewelry brand. Kirtilal Kalidas Jewellers Pvt. Ltd. is operating under the brand name "Kirtilals" across south India with 10 exclusive showrooms and retail office in New Delhi. Kirtilals is the first jewelry brand to be certified by ISO 9001: 2008 in both retail and manufacturing units. The brand has its flagship store in Coimbatore and has a legacy of 75 years of operation with more than 300,000 customers across five continents.
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