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H.Stern Opens Pop-Up Boutique in New York
Mar 4, 2015 5:07 PM
By Jeff Miller
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RAPAPORT...
Brazilian jeweler H.Stern opened a new pop-up boutique in New York City’s Soho neighborhood, at 104 Greene Street, where it will serve clients through July. H.Stern decided to open the temporary location as the brand’s flagship boutique on Fifth Avenue is currently under renovation and not expected to reopen until in early summer.
"The design concept of the new pop-up boutique is inspired by an art gallery and we thought that the aesthetic aligned well with the Soho neighborhood," said Roberto Stern,
H.Stern’s president and creative director.
The 1,800-square-foot boutique was designed by Brazilian architects Adriana Valle and Patricia Carvalho, based on a gallery theme incorporating modern Brazilian designs. The boutique features natural and light elements including wood, rope and copper accented with light colored elements as well as artistic jewelry displays and freestanding furniture.
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Tags:
h.stern, Jeff Miller, Jewelry, new york, soho, stores
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