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JA Names Spinel as New August Birthstone
Aug 1, 2016 11:11 AM
By Rapaport News
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RAPAPORT... Jewelers
of America (JA), the U.S. trade body, is marketing spinel as an official
birthstone for August.
The new
birthstone, which comes in a variety of colors, was unveiled through a public
relations and marketing campaign in print media, online platforms, social
media, radio segments and email distribution, JA said. The decision was in
response to requests from gem enthusiasts to include spinel on the list of birthstones
and was made in cooperation with the American Gem Trade Association.
JA, which
established the list of birthstones in 1912, is running a sweepstake to
generate consumer awareness of spinel. The winner will receive a pair of
18-karat gold and red spinel earrings from Carelle’s Stacked Collection valued
at $1,250.
“It is our
hope that everyone will join together in announcing spinel as a new birthstone
for August, and the industry will have one united voice and message about
birthstones,” said David Bonaparte, president and chief executive officer of
JA.
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Tags:
birthstone, birthstones, David Bonaparte, ja, Jewelers of America, marketing, Rapaport News, spinel
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