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Cartier Releases New ‘The Proposal’ Films
Jun 21, 2017 10:17 AM
By Rapaport News
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RAPAPORT... Cartier has followed up on its acclaimed “The Proposal”
commercials by publishing two new videos on social media this week.
The clips tell two separate stories of couples who meet
by accident and — spoiler alert — develop a relationship that culminates in the
perfect proposal with a Cartier diamond ring.
Within 24 hours of going up on the jewelry brand’s
Instagram account, the videos had nearly 200,000 views combined. The reviews on
the platform, which caters largely to a millennial audience, were mainly
positive.
“Well done @cartier. Hadn’t seen this post but whilst I
was browsing through my stories [I] actually stopped for the first time for a
brand because the first two seconds were THAT good and kept me interested. And
you kept me going through until the end! Great piece of instastory ad!” wrote
Instagram user malvespires.
The previous films in the campaign, which Cartier
launched ahead of Valentine’s Day 2015, were set in Paris and told the story of
three other couples who chose Cartier rings to celebrate their bond.
You can see the new videos below:
The Proposal: Jump Right In
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Tags:
advertising, Cartier, commercials, luxury, marketing, Rapaport News, Richemont, videos
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