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RAPAPORT... Pandora Jewelry and The Walt Disney Company entered a new alliance that provides the jeweler with a presence in Walt Disney World Resort and Disneyland Resort, beginning with the sponsorship of the Wishes Nighttime Spectacular at Magic Kingdom Park in Florida this fall. In addition, Pandora, in collaboration with Disney consumer products division, is creating an original collection of Disney-themed jewelry to be offered at retail locations in the third quarter.
"To say that Pandora is excited about our relationship with Disney is an understatement," said Scott Burger, the president of Pandora Americas. "Having a presence in the theme parks gives the brand another opportunity to engage with families and play a significant role in both the big and small moments of their lives. "Our consumers and retail partners have been requesting Disney-themed products for years and we are thrilled to finally offer them a brilliant assortment of charms that are the perfect balance of sophistication and whimsy. Our design teams have worked to build a collection that meets the exacting quality standards of Pandora, preserves the integrity of the Disney characters we have all come to love over the years and gives our consumers another way to share their stories," said Burger. Pandora's new charm collection featuring Disney's characters will all be hand finished sterling-silver and 14-karat gold. The jeweler will initially roll out the collection in time for Christmas come November 2014 with 25 different styles; an additional 16 styles will be sold at Disney merchandise locations, including the Walt Disney World Resort and Disneyland Resort. The Disney collection from Pandora will also be available in its own stores throughout Canada, Mexico, Puerto Rico, Central America and the Caribbean in November. Tiffany Rende, the senior vice president of Disney's corporate alliances and operating participants group, said, "We're looking forward to the opportunities ahead through our alliance with Pandora. In addition to debuting a new line of Pandora jewelry at retail that we know will be a fan favorite, we are collaborating on other product lines and guest experiences at our domestic parks and resorts." The deal later expands Pandora's offerings to be included at the Walt Disney World Resort, Disneyland Resort, Disney Vacation Club properties and Disney Cruise Line ships; with two Disney merchandise locations, Uptown Jewelers in Magic Kingdom Park at Walt Disney World Resort in Florida and La Mascarade d 'Orleans in Disneyland Resort in California, will unveil unique Pandora retail installations.
Starting in 2015, Pandora will become presenting sponsor of the Tinker Bell Half Marathon Weekend held annually at the Disneyland Resort.
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