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RAPAPORT...
Jewelry Television (JTV) is tapping into crowdsourcing to determine JTV's Gem of the Year initiative, based on the most votes for gemstones between October 28 and November 9, 2014. JTV gemstone buyers, gemology experts and merchandisers narrowed the selection to three top-performing gemstones at the network: chrome diopside, sometimes known as tashmarine; morganite and tanzanite.
"There are several 'best of' yearly designations, but to our knowledge this is a first for the gemstone category," said Jill Johnson, JTV's vice president of marketing. "As one of the world's premiere experts on rare and exotic gemstones, JTV is positioned to lead the charge for an annual Gem of the Year." Johnson added that each voter will be automatically entered into a contest to win a set of jewelry designs in chrome diopside, morganite and tanzanite.
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