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Press Release: Los Angeles based manufacturer Quadamas Inc. introduced the all new “AsscherQueen” diamond to the U.S. jewelry market in August 2014. Trend setting industry innovator Israel “Izzy” Itzkowitz, the CEO and designer of Quadamas has six U.S. patents on this new cut, a creative extension of his previously released Asscher cut Princess (AcP) line. The all-new “AsscherQueen” diamonds will be available in loose stones from 3.1mm and up calibrated, as well as 0.50 carat and larger stones starting from M color and S12 clarity on up to higher grades, each with its own certificate from the Gemological Institute of America (GIA) and an “AsscherQueen” logo laser inscribed on the girdle.
Additionally, a small bridal jewelry collection featuring the “AsscherQueen” stones designed by Izzy will also be available. These “AsscherQueen” stones enhance the brilliance of a diamond, offering added value to the consumer and higher margins and market share for jewelry retailers.
“The ‘AsscherQueen’ performs better than most round diamonds,” said David Fairclough of David Fairclough Fine Jewelers in Toledo, Ohio. “It is an amazing achievement in the realm of diamond cutting.”
One hundred and twelve years in the making, this creative new cut combines the legacy of Joseph Asscher’s 1902 Asscher cut with the princess cut innovation as developed by Itzkowitz and his ex-partners in 1980. In 2008, Itzkowitz decided to work the two cuts together in a complimentary way and thereby created the new “AsscherQueen” cut, combining the Asscher facets (four steps) on the crown with modified princess facets on the pavilion, effectively doubling the number of facets on the pavilion in a single stone and creating the ultimate brilliancy in an Asscher cut diamond. Newly launching in 2014, the “AsscherQueen’s” higher quantity of facets produces greater brilliancy, scintillation and dispersion for additional sparkle, along with decreased fragility due to the cut corners, creating a more durable stone, more resistant to daily wear fractures.
The enhanced durability and brilliance are now available from stones beginning with M color and S12 clarity and higher. “We are excited to offer the retailer a completely new branded diamond to increase their margins and grow the market share for Asscher cut stones,” said Itzkowitz, the inventor of the princess cut, the princess Asscher cut and now the new “AsscherQueen” cut. “The lower-quality colors and clarity levels will add a whole new price category to the Asscher cut diamond, without sacrificing the brilliancy or sparkle.”
Itzkowitz, a legend in the jewelry industry, has long been regarded as an innovator in the gemstone category. The patented Asscher cut Princess (AcP) diamond, launched by Quadamas in 2011, has been described by editor in chief of Rapaport Magazine as “a mix of the best two classics with positive brilliance.” In the early 1980s, Itzkowitz and his expartners captured world attention with the creation of the princess cut, now the second most popular cut in diamonds worldwide, second only to the round cut. Itzkowitz now brings his highly regarded creativity to a wider variety of stones, offering the potential to grow market share for Asscher cut diamonds, while also increasing margins for exclusive retail partners.
“AsscherQueen” diamonds will be available through Quadamas in Los Angeles with potential for exclusive distribution by market upon negotiation. Quadamas is also launching the new “AsscherQueen” logo for use in marketing materials and at point-of-sale. A series of high definition videos will also be available on YouTube.com for retailers to use in digital marketing/promotions or for educating consumers about the stones, as well as for customized use on their own retail websites.
Rapaport News is not responsible for, and does not endorse, the content of any third-party press release. This is not a Rapaport Press Release. It has been provided as additional information for our clients.
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