|
|
Birks Holiday Sales Defy U.S. Jewelry Dip
Jan 15, 2017 4:57 AM
By Rapaport News
|
|
|
RAPAPORT... Birks Group reported comparable-store sales grew 11 percent in a record holiday season for the retailer as the average spend per shopper rose and a
greater proportion of store visits translated into purchases.
Comparable-store sales jumped 16 percent in the U.S. and
rose 3 percent in Canada between October 30 and December 31, the jeweler said. All figures were reported at constant exchange rates.
The group’s stronger revenues defy a
disappointing holiday season for U.S. bricks-and-mortar jewelry retailers. In-store
sales in the sector declined in the mid-single digits, according to Signet Jewelers,
which reported a 5 percent drop in its own sales. Similarly, Michael Hill reported a 6 percent drop in its U.S. sales during the fourth quarter.
“The continued
execution of our sales growth strategies has led to a record year in holiday
sales,” said Jean-Christophe Bédos, president and chief executive officer of
Birks Group, which operates 46 jewelry stores across Canada, Florida and
Georgia. “These results were driven by our focus on our Birks-branded products,
marketing campaigns as well as continued dedication to enhancing customer
experience.”
Image: Screenshot from Birks commercial
|
|
|
|
|
|
|
|
|
|
Tags:
birks, birks group, Canada, Florida, Georgia, holiday sales, holiday season, holidays, J.C. Penney, Jean-Christophe Bédos, jewelers, Jewelry, Macy’s, Rapaport News, retail, Signet Jewelers, u.s.
|
|
|
|
|
|
|
|
|
|
|
|
|