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Mandira Bedi to Exhibit New Saree Line at Tara Jewellers

Apr 11, 2014 8:40 AM   By Tara Jewellers
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Press Release: Tara Jewellers is hosting an exhibition to showcase its fine jewelry collection along with elegant sarees by the talented and versatile Mandira Bedi at the Tara Jewellers store located at Feroz Gandhi Market, Ludhiana from April 11 onwards.

The belief in elegance and craftsmanship, by Mandira Bedi and Tara Jewellers, made this initiative a natural fit. Tara Jewellers' knowledge of the branded jewelry space and its know-how in marketing of jewelry, compliments Mandira Bedi’s saree collections beautifully. Customers walking into the store could also get a chance to meet Mandira Bedi personally. The exhibition will continue until stock lasts.

mandira bediTara Jewellers offers a wide and exquisite range of diamond jewelry and caters to the modern Indian woman. It houses an array of signature jewelry collections namely Myra, Eternia, Amara, Jud for Tara, Zara, Portico, Ivory, Star Princess, Star Diva and Hearts Embrace amongst others. The collection ranges, in diamond and gold jewelry, from daily wear such as small necklace sets, chains, rings, pendants, bracelets, earrings, bangles to more occasion or bridal related exclusive designs.

With each of her sarees reflecting her personal style, the fashionistas are already making a beeline for her designer sarees. Every saree that Mandira designs is something that she would wear herself as a frequent wearer of the garment. Her sarees, in nets, satins, georgettes, silks and chiffons are traditional yet quirky, classic yet inventive. The fusion of fabrics, silhouettes, colors and details, allows anyone from a teenager to a glam grandmother to carry off her designs.

Speaking about her collection, Mandira Bedi, said, "Over my 19 years of being in the entertainment business, I’ve been connected with the saree. I understand and know the silhouettes, colors and fabrics that flatter the form. For me, it's not about heavy embroidery or bling. My sarees are a play on fabric and color. I aim to make sarees that are effective, flattering and affordable and jewelry from Tara Jewellers seems to blend perfectly with my designs."

Commenting at the occasion, Vikram Raizada, the CEO of retail for Tara Jewels Ltd., said, “The beauty and grace of a saree increases manifold when you pair it with the right jewelry. We at Tara through our rich international experience identify the latest trends and offer its customers a collection that caters to the various needs of a modern Indian woman."

Tara Jewels Ltd., with 18 years of experience in international retail, features affordable luxury collections which are certified quality diamonds by international third parties, Gem Labs and BIS hallmarked gold. Tara Jewellers store has been designed by the international design consultancy, Fitch. The store has an inviting warm and welcoming decor in shades of purple which ensures to give a unique jewelry and saree shopping experience for the city of Ludhiana.

 

Rapaport News is not responsible for, and does not endorse, the content of any third-party press release. This is not a Rapaport Press Release. It has been provided as additional information for our clients.

 

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Tags: design, exhibit, India, jewellery, mandira bendi, Tara Jewellers
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