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Press Release: Zalemark, a jewelry and product design, manufacturing and branding company, entered into a licensing agreement with Crayola, a brand whose products have inspired creative expression in children for more than 110 years.
Zalemark will develop a new jewelry line for Crayola that reflects the image and colorful personality of the Crayola brand. The collection will promote “Crayola Colors,” to celebrate unique expression through color and enhance color classifications within the market. The new collection will be available beginning in 2015.
Zalemark will design both fashion jewelry and high-end, fine jewelry for the line to extend the company’s brand and color classifications throughout the jewelry market. Crayola Colors will be featured in fun, interesting, and modern designs primarily aimed at all ages; specifically targeting kids, tweens, teens and adults. The packaging will have the Crayola look and branding, and the product will be distributed through both Zalemark's extensive distribution channels, as well as through Crayola's national distribution channels.
Zalemark's chairman emeritus, Steven Zale, said, “The ability to capture a brand and articulate it through design, while remaining on the cutting edge of fashion is a Zalemark core strength. This new jewelry line offers us an unprecedented opportunity to work with a unique company like Crayola on a project that will fuse a true color brand into a category that is known for color."
Warren Schorr, the vice president of licensing at Crayola, said, “At Crayola, we are all about color and giving kids innovative and relevant products that spark creativity. We know kids love fashion and expressing their unique style, which made a partnership with Zalemark a great fit for us.”
About Crayola
Crayola LLC, based in Easton, Pennsylvania, and a subsidiary of Hallmark Cards Inc., is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the community at www.facebook.com/crayola.
About Zalemark Holding Company Inc.
Zalemark Holding Company Inc. is a publicly traded OTC company under the symbol “ZMRK”. Zalemark is an award winning product design, development, manufacturing and distribution company. Zalemark also operates, stevenzale.com, LuxTV Inc. dba Luxury Brands Group, Demeter® Brand, Divas Choice™ Brand, and Compralux Hispanic Shopping Network™. These brands are widely known for their, “Mark of Quality” the companies’ standard associated in all aspects of their business.
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