Rapaport Magazine
In-Depth

By The Numbers

Holiday Forecast 2016

By Shuan Sim
“Consumers have ramped up their spending this year on the back of a strong labor market. We also expect slightly higher growth in disposable personal income during the upcoming holiday season compared with last year,”
Daniel Bachman, senior U.S. economist at consultancy firm Deloitte.

“With the holiday season upon us, retailers are glad that this unprecedented election is over, along with the divisive rhetoric and the impact it had on consumers concerned about their future,”
Matthew Shay, president and CEO of the National Retail Federation (NRF).
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“Retailers are promoting earlier and bringing out big deals and consumers recognize that,”
Pam Goodfellow, principal analyst at Prosper Insights and Analytics, a consumer research company.

“While pricing still remains the number one concern with holiday shopping, the desire for a stress-free experience has grown quite a bit,”
Doug Hermanson, lead economist at research consultancy Kantar.

“It’s not Black Friday or even Black Friday weekend, it’s Black November,”
Marshal Cohen, chief industry analyst at market research firm NPD.

Article from the Rapaport Magazine - December 2016. To subscribe click here.

Tags: Shuan Sim