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Crossworks Debuts 'Ideal Square' With Partner Osigem

Feb 26, 2015 9:43 AM   By Jeff Miller
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RAPAPORT... Crossworks Manufacturing Ltd.  partnered with Osigem to launch the "Ideal Square,"  a square-cut diamond that exhibits the hearts and arrows pattern. Specifically  for the launch in Milan, Italy, Osigem created the Forever Unique jewelry collection that was designed to enhance the hearts and arrows concept of Crossworks' Ideal Square. The collection was designed by Chiara Colombani, a winner in the De Beers Diamonds: Nature's Miracle, and will be offered in premier jewelry stores across Italy by Osigem.    diamonds, jewelry

“The Ideal Square has been recognized as the world’s premier square-cut diamond. We are thrilled that we are launching this diamond through Osigem, a world class distributor in Italy," said Uri Ariel, the president of Crossworks. “Alberto Osimo shares our vision of bringing the most beautiful diamonds to the consumer. His Forever Unique collection is a masterpiece and we are proud to be here this evening.”

Osimo, the president of Osigem, added, “The Ideal Square is a revolutionary cut that provides the world with a square-cut diamond that rivals the ideal round. We wanted to create a jewelry collection that celebrated the intrinsic elements of this diamond, the hearts and arrows, and its phenomenal brilliance. Forever Unique is a tribute to the beautiful diamond and we believe the skill in polishing this diamond in conjunction with our jewelry collection that has been designed and manufactured in Italy will be a tremendous success.”

In the Forever Unique Collection, the Ideal Square is certified by the International Institute of Grading and Research (IIDGR), a part of the De Beers Group of Companies.
 
In other news, Crossworks named Lisa Levinson as the country manager for Forevermark in the U.K. and Ireland. Crossworks, a Forevermark partner, stated that Levinson will oversee the launch of Forevermark in those countries  and focus on developing the sales and marketing with Forevermark retail partners. 

Ariel said, “Lisa comes with a strong background from working with De Beers and will add a new dimension to our team. We are excited by the launch of Forevermark in the U.K. and Ireland in 2015. Our strong partnership with Forevermark and our retailer partners will continue and Lisa will be an integral part of this growth.”

Levinson’s experience includes working with De Beers global sightholder services.  She earned her M.Sc. Business and Economics degree at Stockholm School of Economics and an M.Com of Financial Management at the University of Cape Town.



 

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Tags: branding, Canada, crossworks, diamonds, Jeff Miller, Jewelry, levinson, Manufacturing
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