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RAPAPORT... Charles & Colvard Ltd. launched a new media platform, Moissy.com, to spark interest in moissanite by curating editorial content, photography and by creating a community hub for new and former purchasers of the gemstone. The channel will feature five sections: jewelry, design, weddings and celebrations, education and "Love Moissy."
The company stated that Moissy.com together with the new @Love_Moissy social theme, Charles & Colvard is building a destination for fans where they can share their stories and enthusiasm about the brand, learn about designers and gift ideas, and read industry news.
"For years, moissanite lovers have proven to be an extremely dedicated customer base. We are thrilled to introduce Moissy.com, which will serve as a unique social site bringing the passionate and diverse community of existing moissanite influencers, which include independent jewelry designers, bloggers and more, together with customers to drive trends," said Marvin Beasley, the CEO and president of Charles & Colvard.
Charles & Colvard is the sole source of Classic Moissanite™ and Forever Brilliant®, The World's Most Brilliant Gem®.
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