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Israel Bourse Launches Online-Sales Room
May 18, 2017 4:16 AM
By Rapaport News
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RAPAPORT... The Israel Diamond Exchange (IDE) has opened a wing dedicated
to internet marketing, with the aim of helping its members join e-commerce
websites and sell more diamonds online.
The computer-equipped facility, located next to the trading
floor, features 360-degree cameras that traders can use to photograph diamonds
and upload them to online sales platforms. It also has staff on hand to instruct
members on how to use the technology.
The launch comes alongside several IDE initiatives to get
more Israeli dealers onto the web, including a partnership with online retailer
James Allen and a business-to-business trading platform, Get Diamonds.
“We are making great efforts to provide new marketing
channels to our members, and to encourage them to use the internet as a selling
tool,” said IDE president Yoram Dvash. “I believe that this will give our
industry a relative advantage. We need to look ahead, and this is the direction
of the future.” |
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Tags:
Get Diamonds, IDE, internet marketing, Israel, Israel Diamond Exchange, James Allen, Rapaport News, Yoram Dvash
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