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Samer Halimeh to Launch Luxury Yacht Boutiques
Jun 26, 2017 10:32 AM
By Rapaport News
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RAPAPORT... Upscale jeweler Samer Halimeh New York will offer
diamonds to superyacht users and their guests, in a new program to market its
products to the ultra-rich.
The retailer has partnered with luxury-yacht company SSH
Maritime to launch “summer superyacht diamond boutiques” on four of its vessels
— Chakra, Serenity, Grand Ocean and Omega.
Millionaires and billionaires frequently charter one of these yachts for two to
six weeks in the summer at an average cost of more than $500,000 per week,
Samer Halimeh said Monday.
Under the program, starting this summer, superyacht charter
clients will have the option of hosting a showcase of diamonds on their boats at
no extra charge. Clients who decide to do so will receive a brochure containing
photographs and details of Samer Halimeh’s diamonds and jewelry before they set
sail, so they can choose exactly which pieces they want on their voyage. Hosts
and guests will be able to wear the jewelry at private and public events while
on the yacht and when moored, with the vessel’s staff providing security.
Once the cruise is over, clients and guests who want to
purchase any of the pieces they wore or saw will be billed for their selections
when they return home.
The retailer has previously built temporary “pop-up” shops
in hotels, but this is its first foray into the nautical world.
“Owners of the world’s most beautiful diamonds also use
superyachts, private jets and five-star hotels,” said Samer Halimeh, the
jeweler’s founder and CEO. As such, he said, the collaboration with SSH
Maritime will benefit both brands and their clients.
The company only sells diamonds that come from South African
mines and have received grading reports from the Gemological Institute of
America (GIA), it said. Its stones are cut and polished in New York, where the
jeweler has its headquarters. It recently opened a boutique in London as well.
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Tags:
cruises, luxury boutiques, Rapaport News, Samer Halimeh, SSH Maritime
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