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RAPAPORT... Gemologist Cesare Tagliabue joined diamond store Devotion in the Roosevelt Field Mall in Garden City, New York to raise the brand's profile in the competitive Long Island and metro New York bridal jewelry market. Tagliabue has worked as a sales associate, appraiser and manager at numerous independent jewelers as well as Tiffany & Co. and Chopard.
"Cesare brings a wealth of expertise and a unique flair to further enhance the client experience in our flagship store," said Jevan P. Fox, Devotion's vice president and brand manager. "He is someone who lives and breathes diamonds and bridal jewelry and is the ideal person to communicate the special story of Devotion diamonds to our customers." A native of Italy, Tagliabue will direct efforts to educate clients about Devotion's patented round, cushion and square cuts. He said, "Many jewelers are adding facets now, but most add too many – it almost makes the diamonds look fake. It was extremely time-consuming work for Devotion to get it just right; to add just the right facets to bring out the beauty in the stone. Patented Devotion diamonds have a superior brightness, fire and scintillation – what we call the 'inner blaze' – not found in any other diamonds in the world." Tagliabue is planning new community outreach initiatives and special promotions in the coming months to set Devotion apart from its competitors. "Customers need to understand that not all jewelers follow the same grading standards," Tagliabue said. "We see each grade as a range and select only the top 1 percent of stones in that range. So, it's a simple fact that 99 percent of the diamonds you see in other stores would be rejected by Devotion."
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