Press Release: Diamonds from Rio Tinto’s Argyle mine in Western Australia will be showcased across China in an unprecedented fashion from next month, headlined by a special white and champagne diamond-encrusted tiara.
The masterpiece, titled “Nature’s Glow,” has been crafted as a tribute to the strategic partnership between Rio Tinto and preeminent Chinese jeweler Chow Tai Fook on the occasion of the jeweler’s 85th anniversary.
Inspired by the beauty and natural wonders of Australia, the one-of-a-kind tiara will be displayed in key cities in China, a symbol of the innovative partnership that now has Chow Tai Fook retailing Argyle diamonds from the majority of its 2,000 stores in Greater China.
Rio Tinto Diamonds' managing director, Jean-Marc Lieberherr, said, “Chow Tai Fook is one of the great jewelry companies of the world and over the past five years, Rio Tinto has been delighted to work with it to develop the fashion jewelry market in China. This powerful partnership has enabled opportunities to grow the Chinese market for diamonds in ways we could only dream of less than five years ago.”
The partnership between Rio Tinto and Chow Tai Fook, inaugurated at the Shanghai World Expo in 2010, has led to five Chow Tai Fook fashion jewelry collections featuring Argyle diamonds. The most recent collection, the Chow Tai Fook Sunshine collection, will be launched in October, promoted under the banner of "Light up your life with Australian diamonds."
The Chow Tai Fook Sunshine collection is comprised of a selection of diamond jewelry with the design inspiration coming from the beauty, rich heritage and natural wonders of Australia. Each jewelry piece is accompanied by a certificate of authenticity, assuring customers of the origin of their diamonds and their journey from one of the most remote parts of Australia.
Chow Tai Fook Jewellery Ltd.'s managing director, Kent Wong, said, “We are very proud of our partnership with Rio Tinto and we are delighted to launch the Chow Tai Fook Sunshine collection. These jewelry pieces are exquisite examples of the creative collaboration that exists between Australia and China – beautiful Australian diamonds have found their way into the finest of bespoke Chinese jewelry.”
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