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Diamond Foundry Opens Synthetics Store
Aug 17, 2017 4:38 AM
By Rapaport News
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RAPAPORT... Diamond Foundry, the San Francisco-based producer of lab-grown diamonds, is launching its first brick-and-mortar store on
Friday.
The store in the Row DTLA district of Los
Angeles will operate under the Vrai & Oro brand, an online jeweler that
Diamond Foundry bought in November 2016. It will sell only lab-grown diamond
jewelry manufactured at the company’s facilities in the California city.
“Having a physical store gives us the
opportunity to learn from our customers on a deeper level and allows us to
create a stronger connection through events, collaborations and
personalized appointments,” Vanessa Stofenmacher, Vrai & Oro’s founder and
creative director, told Rapaport News on Wednesday.
The brand will offer all three of its
collections at the new store: Vrai & Oro Essentials, consisting of simple,
everyday fine jewelry priced between $50 and $1,000; Vrai & Oro Black Label,
which features formal fine jewelry for $1,200 to $8,500; and Vrai & Oro
Wedding, the brand’s engagement- and wedding-ring segment, with pieces starting
at $1,000.
Diamond Foundry made waves in recent years
as a high-profile proponent of lab-grown diamonds, raising an estimated $100
million to set up its operations. Among its investors is actor Leonardo di
Caprio, star of the 2006 film Blood Diamond, which brought world
attention to the issue of conflict diamonds. |
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Tags:
Diamond Foundry, lab-grown diamonds, Leonardo di Caprio, los angeles, Rapaport News, Silicon Valley, Synthetic diamonds, Synthetics, Vanessa Stofenmacher, Vrai & Oro
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