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RAPAPORT... The OMEGA watch company produced a new television commercial with golfing brand ambassador Rory McIlroy, using the soundtrack "Hall of Fame" by Irish alternative rockers The Script.
McIlroy said, “At the end of my career I’d like to be in the hall of fame of golf and I want to be remembered as one of the greatest golfers who have ever played. I think that there are a few lines in [Hall of Fame] that sort of resonate with me and I thought it was a good choice for the commercial. ”
The commercial was filmed just after daybreak on the championship course in Dubai where the OMEGA Dubai Desert Classic is contested each year. The rising sun generated a unique lighting for the clip on an empty golf course. McIlroy is filmed from some unusual angles as he drives the ball against a backdrop of the distinctive Dubai skyline and the desert landscape. Five-, 15- and 30-second versions of the commercial were produced. The shorter one features an unusual film angle taken from below a special podium that allowed the placement of a camera directly beneath McIlroy. “It was a fun day. There was obviously a lot of good stuff that came out of it, especially with the backdrop of Dubai. It’s fun to do these things; it’s a little different from my everyday activities,” he said. McIlroy experienced a triumphant amateur career with five wins and turned professional in 2007. His 13 tournament victories include three major championships including his recent win at The Open. He has also been a member of two victorious European Ryder Cup Teams. He was ranked as the world’s number one amateur golfer in 2007 and again as the world’s number one professional golfer in 2012; that same year, he was recognized as the PGA Tour Player of the Year. He is currently the second-ranked golfer in the world. OMEGA's president, Stephen Urquhart, said, "All of us are so proud that Rory is a part of our family of brand ambassadors. We were thrilled by his championship at The Open. As impressive as he has already been, I think that we will see even greater accomplishments in the near future." Watch the commercial at: http://youtu.be/ZN_sDtN9wH8
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