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RAPAPORT... Embee Diamonds scheduled a series of in store diamond cutting and polishing events for the Southern U.S. and Midwest, featuring master diamond cutter Mike Botha. The special tour will provide the company's clients with a firsthand view into precision diamond cutting, facet definition, light performance and some beautiful stones. The tour begins at Stanley Jewelers in North Little Rock, Arkansas on September 24 and 25, which will also include a day to dig for diamonds at Crater of Diamonds National Park. Event attendees at all of the brand's tour stops will have an opportunity to experience using the cutting wheel themselves, courtesy of Embee Diamonds' mobile polishing bench, which is named "Belle." Evert Botha, the chief operating officer of Embee Diamonds, said, "Our customers are our brightest stars. We have always maintained that our independent, family-owned jewelers are the most valued, trusted and respected brands, the pillars in their communities. Some of our customers span multiple generations and are all invested in their communities -- that means a lot to us."
Following Stanley Jewelers, Embee Diamonds visits the New Approach School for Jewelers and the AGS Tennessee Guild in Franklin, Tennessee on October 1. The following day, the team appears at J. Bacher Fine Jewelry Design in Harrisburg, Illinois and on October 3, they travel to Summa Jewelers in St. Louis, Missouri. On October 6, Embee Diamonds will continue the tour at Underwood Jewelers and at the AGS Northeast Florida Guild in Jacksonville, Florida, before closing on October 8 at Bromberg's in Birmingham, Alabama. Embee Diamonds is located in Prince Albert, Saskatchewan, where it employs a team of master diamond cutters, and it owns the "Sirius Star...the world's brightest diamond" brand and trademark.
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