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RAPAPORT... Berlin-based Juwelo TV Deutschland GmbH and Silverline Distribution Ltd. of Hong Kong merged to form elumeo SE. The new company has more than 1,100 employees worldwide and combines human capital and business processes as well as physical locations, such as the Silverline's manufacturing unit, located in Chanthaburi, Thailand. Additionally, the group anticipates that the new company's structure will strengthen its position within the European jewelry market and create a foundation for business expansion, particularly with ecommerce activity. The elumeo Group operates from six global offices, including Berlin, Rome, Bangkok, Hong Kong, Chanthaburi and Leamington in the U.K. It has established ecommerce channels across six key European markets and the company anticipates generating revenue of about $92 million (EUR 70 million) in 2014. The elumeo Group manufactures and distributes high-quality jewelry, especially colored gemstone pieces, through a range of direct sales channels in ecommerce and smart broadcasting.
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