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RAPAPORT... Family-owned jeweler James Avery opened its newest store at North East Mall in Hurst, Texas, which is located roughly in the center of the larger Dallas and Fort Worth metropolitan area. The new location incorporated James Avery’s latest store design, meant to instill the inspiration, meaning and craftsmanship behind the brand's jewelry.
John McCullough, the senior vice president of sales and marketing at James Avery, said, “We’re very pleased to be opening at North East Mall. We hope this new location will add convenience for our existing customers in the area and allow us the opportunity to introduce James Avery to new customers in this vibrant community. We invite everyone to come browse the new store and meet our great store associates.” The Hurst store is the retailer's 71st location in the U.S. and is managed by Guillermo Fino. James Avery also launched a Charmed Life Bracelet Event through May 31 across all of the company's sales channels, wherein patrons who purchase any two charms in a single transaction will receive $49 off a single charm bracelet, while supplies last. "Charms and charm bracelets have been a considerable part of our product line since this company was founded over 60 years ago," said McCullough. "Building a charm bracelet is such a simple, yet meaningful way someone can commemorate special occasions and celebrate things they love most."
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