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Chow Tai Fook Introduces 'Reflections of Siem' in Singapore

Sep 17, 2014 12:48 PM   By Jeff Miller
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RAPAPORT... Chow Tai Fook Jewellery Group Ltd. previewed its "Reflections of Siem" collection to highlight its fourth annual high jewelry brand campaign. The event took place at Singapore's iconic ION Sky, atop the luxurious ION Orchard shopping mall and it marked the first collection debut in Singapore for Chow Tai Fook.chow tai fook

Reflections of Siem was inspired by history and local folklore of Cambodia and featured 12 sets of jewels. The collection celebrates the enduring Khmer spirit, while showcasing the best of Chow Tai Fook's  gemstone selection, artistry and craftsmanship in the realm of  couture jewelry.

Wong Siu Kee Kent, the managing director of Chow Tai Fook Jewellery Group, unveiled a new campaign video featuring  pieces from the Reflections of Siem collection. The gala was hosted by Jaymee Ong and  celebrities in attendance included Teh May Wan, TehChoy Wan, Sonya Davison and Yvette King. 

Tags: China, Chow Tai Fook, designs, diamonds, Jeff Miller, Jewelry
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