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Press Release: Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has opened its annual benchmarking survey of retail jewelers, the "Cost of Doing Business" survey, at www.profitplanninggroup.com/jewel. JA is asking jewelers to take the survey by May 12, as it informs the Jewelers of America Cost of Doing Business Report, an important industry report and benchmarking tool – the only one of its kind. Retailers who complete the survey receive an invaluable customized performance analysis report with comprehensive comparisons of the jeweler’s financial data against industry averages that helps them identify how to improve store performance and profits. This year, JA will be giving away a total of $2,000 in cash incentives during the four-week survey period. Each week, one lucky survey participant will be selected to win $500 in a random drawing. Participants must submit a completed survey (via mail, email or web) between April 14 and May 12 to be entered to win. “Jewelry retailers and industry stakeholders continually stress how important Jewelers of America’s Cost of Doing Business Report is for retail businesses and the jewelry industry as a benchmarking resource. It is vital that jewelers of all shapes and sizes take the time to complete the survey, so we can continue to develop this profit-enhancing resource. This year, there are even more incentives for retailers to participate, which we hope will lead to a record number of participants,” said JA's president and CEO, David J. Bonaparte. Along with the performance analysis report, survey participants will receive a free copy (a $199.95 value) of the 2014 Jewelers of America Cost of Doing Business Report, with survey results and industry data trends, when it is published. For convenience, there are three ways to complete the confidential survey: online, via an Excel document or a printable PDF. All of these options can be completed by the jeweler, their accountant or financial planner. Retail jewelers should visit www.profitplanninggroup.com/jewel to participate today. About Jewelers of America:
Jewelers of America (JA) is the national trade association for businesses serving the fine jewelry marketplace, with the primary purpose of improving consumer confidence in the jewelry industry. JA’s consumer education arm, Jewelry Information Center (JIC), has provided public relations and marketing services on behalf of the fine jewelry and watch industry since 1946. JIC’s website, www.JIC.org, is the online source for fine jewelry and watch information, trends and shopping tips. Visit www.jewelers.org and www.JIC.org for more information. Rapaport News is not responsible for, and does not endorse, the content of any third-party press release. This is not a Rapaport Press Release. It has been provided as additional information for our clients.
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