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Press Release: In celebration of Mother's Day, David Yurman, the U.S.-based premier jewelry and timepiece designer, announces its partnership with supermodel, Liya Kebede and her charity, The Liya Kebede Foundation (http://lkfound.org) in support of its "Defining the Moment" program.
For the weekends of April 26 and May 3, the brand will donate a percentage of all retail and online sales, including the newly released Petite Pave Love ID Bracelet to support the foundation's work to expand maternal health services in Ethiopia.
"Far too many women continue to die in childbirth around the world today. It's a tragedy that is entirely preventable by connecting mothers to critical health services in their communities," said Kebede, the founder of the organization. "I am delighted to partner with David Yurman and their valued customers this Mother's Day to make safe motherhood possible for more wome n." Photographed in New York City for the campaign, Kebede wore the Love ID Bracelet from the Petite Pave collection. This unique creation of sterling silver with a white diamond inscription of "love," written in David Yurman's own hand, gives the piece a personalized and original style. The entire collection, created to honor downtown New York as a mecca of individualism by mixing colors, scales, and materials, is currently available in David Yurman retail and wholesale boutiques nationwide and at davidyurman.com. The Liya Kebede Foundation works alongside a committed network of global health organizations to achieve Millennium Development Goal 5, reducing the number of maternal deaths dramatically and ensuring that all women can access life-saving care. In Kebede's home country of Ethiopia -- where 90 percent of women give birth at home unattended -- the foundation is upgrading local hospitals and maternity health centers and expand training and outreach activities aimed at connecting women in rural areas to safe birth services. About David Yurman Inc.
David Yurman was founded in New York in 1980 and quickly became known as the nation's leading fine jewelry and luxury timepiece designer for men, women and children. The signature gold and silver designs; diamond, pearl, and gemstone jewelry and Swiss-crafted timepieces are renowned for capturing the essence of relaxed luxury. David Yurman collections are available at 30 retail locations throughout the U.S., Canada, France and China, and at authorized fine jewelry and timepiece retailers worldwide. About The Liya Kebede Foundation
Founded by supermodel and designer Liya Kebede in 2005, the Liya Kebede Foundation supports leading organizations working to reduce maternal and newborn deaths in Africa through advocacy, education, grant making and partnerships. The foundation champions innovative approaches to expand maternal health education and services. http://lkfound.org
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