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Ashburner Joins HRA Group to Oversee Brand, Sales Development

Aug 28, 2014 10:20 AM   By Jeff Miller
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RAPAPORT... The HRA Group of Companies appointment of Traavis Ashburner as its managing director of brand development and sales. He will oversee the Forevermark and Canadian Rocks brands and focus on developing the sales in both  independent and chain-store segments.traavis ashburner 

“Traavis comes with a strong background in brands and will add a new dimension to our executive team,” said Uri Ariel, the president of the HRA Group of Companies. “The success of our global distribution and strong partnerships with Forevermark and our retailer partners will continue and Traavis will be an integral part of this growth.”

Ashburner’s experience includes working internationally with the world’s leading brands such as Tiffany & Co. and Tacori.  He graduated with an MBA from the Rotterdam School of Management.

The HRA Group operates diamond polishing facilities in Canada, Vietnam and Namibia, it is a De Beers sightholder and Rio Tinto Select Diamantaire, as well as an authorized partner of Argyle Pink Diamonds and a Forevermark™ Diamantaire in Asia, U.S., Australia and exclusively in Canada and the U.K.

Tags: branding, Canada, crossworks, diamonds, hra group, Jeff Miller
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