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Pure Gold Adopts 'Forever Beautiful' to Celebrate 25th Anniversary
Oct 21, 2014 12:51 PM
By Jeff Miller
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RAPAPORT... Pure Gold Jewellers created a new tag line to mark the brand's 25th anniversary year -- "Forever Beautiful." The company operates 125 stores in 12 countries and expects to double the number of stores in the Middle East by 2018. Karim Merchant the group's CEO and managing director, said that for the past quarter century, Pure Gold Jewellers has captured many of life’s most beautiful moments through branded jewelry.
"So it is only fitting that as we celebrate our 25 years of artisanship, we have adopted ‘Forever Beautiful’ as our brand’s tag line. It reflects our commitment and dedication to making our customer’s life a journey of beauty. It is our promise and it is none other than our emphasis on exceptional quality, attention to detail and commitment to guaranteeing the best value, that have helped us to uphold this promise,” Merchant said.
Pure Gold Jewellers opened its first outlet in Dubai Gold Souq in 1989 and has since expanded to include the La Moda Exclusives high-end sunglasses retail chain, Arianna luxury jewelry boutique and Pure Gold Properties.
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Tags:
advertising, branding, Dubai, Jeff Miller, Jewelry, pure gold, retail
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