Press Release: Forevermark, the diamond brand from The De Beers Group of Companies, embarked on a new project to explore and celebrate the rich symbolic meanings of holding hands. The #HoldMyHandForever exhibit was unveiled at an event on November 17 at Highline Stages in New York City. The exhibition is open to the public on November 18, from 10 a.m. to 7 p.m.
Throughout time, holding hands has remained one of the most instinctual and
powerful ways of communicating positive emotion and reflects a unique and intimate promise. Forevermark believes in the power of promises; from its promise of beautiful, rare and responsibly sourced diamonds, to the unspoken promise that connects two people when they hold hands.
In an exhibition curated by Wendy Perron, author of "Through the Eyes of a Dancer" and former editor in chief of Dance Magazine, the project features dance
artists who are partners on and offstage in photographic stories that illustrate their personal and artistic interpretations of holding hands. The featured artists include: Tiler Peck and Robert Fairchild (principals at New York City Ballet), photographed by Matthew Karas; postmodern icons David Gordon and Valda Setterfield, photographed by Paula Court; New York City’s premier hip-hop couple Kwikstep and Rokafella, photographed by Julieta Cervantes; and Kirven Douthit-Boyd and Antonio Douthit-Boyd (leading dancers with Alvin Ailey American Dance Theater), photographed by Matthew Karas.
“As a leader in the diamond industry, Forevermark believes strongly in supporting
experts in their own field,” said Forevermark's U.S. president, Charles Stanley. “Following a successful collaboration with Liam Scarlett and his Promise pas-de-deux last year, we are excited to continue supporting the dance community and exploring the meaningful ways in which they interpret hand holding.”
Also on display at the event, was a social media gallery of user-generated content. The cornerstone of the gallery included photographs of New York City couples: actor Brady Corbett and filmmaker Mona Fastvold; artists Todd DiCiurcio and Megan DiCiurcio;and Broadway actor Wesley Taylor and Gregg Wiggans.
Forevermark’s #HoldMyHandForever social media project leads up to the 2014 Christmas season, a time when promises are particularly relevant. Users are encouraged to rediscover the powerful gesture of holding hands and the promise that it symbolizes in their own relationships by sharing their images and stories by using the hashtag #HoldMyHandForever.
The evening also included a presentation of the Forevemark Exceptional Diamond Collection, a selection of some of the most exquisite diamonds in the world. The collection represents the pinnacle of the Forevermark promise: some of the Earth’s most magnificent creations, in carat weights that demonstrate just how magical and stunning nature’s beauty can be. Few diamonds will ever reach this echelon.
ABOUT FOREVERMARK
Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than 1 percent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number. Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 126 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of diamantaires and exclusively available from select authorized Forevermark jewelers.
Forevermark diamantaire and manufacturer partners include: A. Jaffe, A. Link/Dali Diamond Company NV, Ankit Gems, Blue Star Diamonds, Crossworks Manufacturing, Dalumi Group, Diarough NV, Eurostar Diamond Traders N.V., Galili & Co., H. J. Namdar Diamonds, Hasenfeld-Stein/FireMark®, Julius Klein Diamonds LLC, Leo Schachter Diamonds Ltd, Memoiré, Natalie K, Norman Silverman Diamonds, Pluczenik Diamond Company NV, Precision Set, Premier Gem, Rahaminov Diamonds, Rosy Blue Trading Inc., SES Creations, Traus Bro NV/Jade Trau, Venus Jewel, Yerushalmi Bros Diamonds, and Yoshfe Diamonds International (YDI).
FOREVERMARK INSCRIPTION & GRADING
Invisible to the naked eye, the inscription is made using bespoke technology from The De Beers Group of Companies. It is also recorded on the personalized Forevermark identification card which comes with every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in authorized Forevermark jewelers. It is confirmed by leading gemological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.
Authorized Forevermark jewelers are able to provide a Forevermark diamond grading report. It is an accurate blueprint of the qualities - cut, color, clarity and carat weight of each Forevermark diamond. The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine. For more information and to find your nearest authorized Forevermark jeweler offering Forevermark Grading Reports, go to www.forevermark.com.
Rapaport News is not responsible for, and does not endorse, the content of any third-party press release. This is not a Rapaport Press Release. It has been provided as additional information for our clients.
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