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RAPAPORT... A. Jaffe introduced an extension to the brand's luxury bridal line called "Maps," a collection of customized jewelry that uses patented technology to create a virtual map of any location and pinpoint an exact spot with a diamond. The collection features pendants, bracelets or charms in rose gold, white gold and sterling silver, with a line of cufflinks being introduced this spring. The brand noted that a trend toward personalized gifting is growing stronger, especially for special occasions such as Valentine's Day or a graduation. At the Billboards Annual Women in Music Awards luncheon, for example, eight honorees received a rose gold pendant with a diamond border marking the street location where a significant moment in their career took place. A. Jaffe "Maps" pendants can be ordered online for now and they will soon be available at retailers, according to the firm.
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