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RAPAPORT... Citizen Watch Company of America held the grand opening of it flagship store in Times Square at 1500 Broadway this week, marking the first Citizen Watch global retail concept store in North America. The 1,300 square foot boutique features a full range of watches from Citizen Eco-Drive, DRIVE from Citizen Eco-Drive, and the Citizen Signature Collections.
The store was designed to appeal to both amateur and serious watch enthusiasts and serve as a showcase for the Citizen Watch brand with interactive and hands-on displays and exclusive offerings.
Jeffrey Cohen, the president of Citizen Watch Company of America, said, "We couldn't be more pleased with the exceptional opportunity this new global flagship store provides us to communicate directly with our consumers -- and both share our vision of the brand and get their real-time feedback on our offerings and messaging."
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