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Press Release: Scott Kay to Launch Fashion Jewelry on QVC
Jan 27, 2015 2:17 PM
By Scott Kay
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Press Release: Scott Kay’s passion and
creative zeal made him one of the most exciting jewelry artisans in
years. Now, in collaboration with QVC®, the world's leading video
and ecommerce retailer, the Scott Kay brand will continue to expand
the boundaries of self-expression with a faith-inspired fashion
jewelry collection.
Kay designed with artistic purity and his mantra
was “Never Compromise.” The pieces in the collection were created
to express an uplifting and universal message.
The one-hour premiere of “Scott Kay Jewelry Designs” is scheduled
to be broadcast live on QVC Sunday, February 1 at 9 a.m. (EST) with a
second one-hour show at 3 p.m. (EST) the same day.
Tiffany Kay, Scott
Kay’s daughter and co-creator of the unique collection, will
present the pieces on air.
“It will be an honor to continue my father’s legacy and the
exciting new journey we have with QVC,” said Tiffany. “He had a story
to tell with a message of faith, deep-rooted dedication and to never
compromise. I can’t wait to personally connect with the QVC
customer and share the stories that inspired each design.”
David Minster, the CEO of Scott Kay, said, “Other jewelry brands have enjoyed greater consumer awareness
through their presence on QVC. We’re excited about the opportunity
to expand the reach of Scott’s incredible fashion designs and the
halo effect it brings to our bridal jewelry.”
The Scott Kay collection at QVC includes a wide range of necklaces,
bracelets, earrings and rings that are crafted in sterling silver and
set with gemstones and Diamonique® simulated gemstones. The line was
created with the hope to inspire the lives of QVC's customers with
the messages that shaped every design.
Diane Paccione, QVC's vice president, said,
“We are eager to share Scott Kay’s vision with our customer. Having Tiffany present the collection and
share her father’s inspiration will resonate with our viewers who
value the stories behind the pieces they see on QVC.”
The Scott Kay collection is scheduled to be available, while supplies
last, beginning February 1 through QVC.com, QVC apps or by calling
800.345.1515. For more information about Scott Kay’s collection on
QVC please visit QVC.com.
About Scott Kay
Known for his pioneering spirit, Scott Kay resurrected platinum in
the U.S. He was named international spokesperson for the
re-birth of palladium, elected spokesperson by De Beers for their
Millennium Diamond launch and the driving force behind men’s and
ladies fine fashion jewelry. Scott Kay appeared on international
magazine cover and countless national television programs and was
often referred to as the gatekeeper to the fine jewelry industry due
to his craft precision and his unconventional methods of unrestricted
communication. Scott Kay fine bridal and fashion designs are
available at thousands of fine retail locations and select online
avenues and growing. For more information, please visit
www.scottkay.com
About QVC
QVC, Inc., a wholly owned subsidiary of Liberty Interactive
Corporation (NASDAQ: QVCA, QVCB), is the world’s leading video and
ecommerce retailer. QVC is committed to providing its customers with
thousands of the most innovative and contemporary beauty, fashion,
jewelry and home products. Its programming is distributed to
approximately 300 million homes worldwide through operations in the
U.S., Japan, Germany, U.K., Italy and a joint venture in
China. Based in West Chester, Pennsylvania, and founded in 1986, QVC has
evolved from a TV shopping company to a leading ecommerce and mobile
commerce retailer. The company’s website, QVC.com, is ranked among
the top general merchant Internet sites.
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Tags:
fashion, Jewelry, QVC, scott kay
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