Rapaport Magazine
Retail

Designer Lines

By Amber Michelle


Earrings from Octium


Nestled in the heart of New York City’s trendy Meatpacking District is the newest Efva Attling boutique. The Swedish model-turned-pop-star-turned-jewelry-designer has a sleek, contemporary aesthetic to her jewelry, much of which is inspired by people in love and by inspirational words captured in her “Beauty with a Thought” pieces. In addition to her stores, the designer’s work will be exhibited at the Couture show at the Wynn hotel in Las Vegas, where she will showcase her diamond engagement rings and fashion-forward silver and gemstone collection.


Earrings from Ariva

Watch brand Raymond Weil sponsored Elle magazine’s third annual Women in Music and the VH1 Save the Music Foundation events. Raymond Weil celebrated Elle’s Women in Music issue, out this month, by sponsoring a private concert in Los Angeles featuring women artists, including Jessie J, Ellie Goulding and Oh Land. DJ Daisy O’Dell was spinning tunes between performances. Facebook fans had an opportunity to win a Raymond Weil watch signed by some of Elle’s featured artists through a Raymond Weil Facebook post event. The brand also cosponsored the VH1 Save The Music Songwriters Music Series featuring Robin Thicke. In the lead-up to the occasion, Raymond Weil sponsored the social media initiative, “Songwriters Moments in Time with Raymond Weil,” providing audiences with a behind-the-scenes look at each songwriter’s experience, along with an opportunity to win tickets to the VH1 Save The Music Foundation’s, Songwriters Music Series event.

The worlds of fantasy and tangible reality converge in the Octium collection, created by Fahad Al Hajiri and Alanood Al Sabah of Kuwait. The collection is based on the octagon shape and the number eight. The shapes recur throughout the line of rose gold or yellow gold jewelry, with or without diamonds, creating simple, yet unconventional designs. The firm has a store in Kuwait and a boutique in Harrods of  London. The firm will be showcasing its designs at the 2012 Couture show at the Wynn Hotel in Las Vegas.


Yellow gold and diamond ring by Efva Attling
Confident, liberated and feminine are the key words that describe Ariva Fine Jewelry, making its debut at the JCK Las  Vegas Show at Mandalay Bay. The line will launch with five collections: Signature Statement, with silken textures; a collection of Sophisticated Black and White diamond pavé jewelry; Tango Brights, highlighting orange and yellow gems; Oil Slick Blues, featuring topaz, and Red Desire, showcasing garnets and other red gems.

Article from the Rapaport Magazine - May 2012. To subscribe click here.

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