Rapaport Magazine
Retail

Designer Lines

By Amber Michelle
Gem dealer Bella Campbell has launched the Campbellian Collection of colored gemstone jewelry. Comprised of mostly one-of-a-kind rings and earrings, the pieces are characterized by colored gemstones that come from Campbell’s personal collection of jewels assembled during a 26-year career as chief gem trader for Kaiser Gems in New York City. Campbell artistically blends together unexpected color combinations and harmonizes tones inspired by everything from sunsets to china patterns.
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   Art meets geometry in the Pyramid collection created for Estenza by designer Priyanka Kedia and her father-in-law Vijay Kedia. The new pieces feature pyramid-shaped sugarloaf cabochon gemstones accented with diamonds set in 14-karat or 18-karat gold. The minimalist designs are modern and cosmopolitan for a look that is simple and always in style.
   My Lagos My Way is the new national advertising campaign launched by jewelry brand Lagos. At the heart of the campaign is the signature Lagos design, Caviar. The multichannel campaign focuses on the bold femininity of women who like to wear Lagos in ways that fit their personal style. In addition, Lagos has unveiled new collections for spring bursting with colored gemstones, as well as a diamond-intensive collection that juxtaposes the sparkling gems with the Caviar design elements, creating a sleek, sophisticated attitude.

Article from the Rapaport Magazine - December 2014. To subscribe click here.