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Real is a Diamond image Nov 2017
New Diamond Ads Refocus on Love Moments
The Diamond Producers Association (DPA) has shifted to shorter video advertisements for the holiday season as it aims
News Nov 20, 2017 Rapaport News
De Beers empowers women
De Beers Pledges to Empower Women
De Beers has partnered with the United Nations to support the advancement of women in the company and across
News Sep 24, 2017 Rapaport News
De Beers Diamond Jewellers
De Beers Hikes Marketing Budget to $140M
De Beers will put more than $140 million into marketing this year, its biggest spend since
News Aug 29, 2017 Rapaport News
Stephen Lussier De Beers Forevermark
De Beers Broadens Lussier’s Branding Role
De Beers’ top marketing boss has taken on an expanded role now that the miner has acquired its
News Aug 07, 2017 Joshua Freedman
De Beers Diamond Jewellers
Will Retail Help De Beers ‘Build Forever’?
Taking control of the De Beers Diamond Jewellers (DBDJ) retail operation from LVMH has completed De Beers transformation
Analysis Mar 23, 2017 Avi Krawitz
De Beers China Store
De Beers Buys Out LVMH Retail Partner
De Beers has taken full ownership of the De Beers Diamond Jewellers (DBDJ) retail operation, the mining company
News Mar 21, 2017 Rapaport News
De Beers Diamond Jewellers New York Madison Avenue
De Beers Opens Signature Store in New York
De Beers Diamond Jewellers unveiled its flagship New York store, in which it features rough diamonds to give customers
News Dec 12, 2016 Rapaport News
Kuwait
De Beers Opens First Store in Kuwait
De Beers has opened its first retail store in Kuwait, adding to its only two other Middle East
News Jun 29, 2016 Rapaport News
De Beers Jewellry store2
De Beers Debuts 'For You, Forever' Service
De Beers debuted "For You, Forever," a new in-store diamond engagement ring service to help clients have an individual
News Oct 29, 2013 Deena Taylor
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