Jared to Offer Luxury Watch Trade-In

RAPAPORT… Jared The Galleria of Jewelry is launching a trade-in
program for luxury watches at its US stores.

Partnering with Crown & Caliber — an online marketplace
for pre-owned luxury timepieces — the jeweler will allow customers to exchange
their watches for in-store credit, cash, or a new model based on a Crown &
Caliber price quote, Jared said last week.

Clients can do the trade-in at any Jared store, or online via
Jared’s website, by filling out a quote request for Crown & Caliber, which will
reply with an offer by email. Customers can then choose whether they want cash,
or a Jared store credit worth 20% more than the offer price. On accepting the
offer, the customer mails in the watch for inspection, and in return receives
the cash payment or gift card by mail.

“Guests who are interested in trading in a pre-owned
timepiece now have a convenient and trusted solution, along with the
opportunity to take advantage of our high-quality selection of timepieces and
fine jewelry,” said Erik Miller, Jared’s vice president of divisional
operations.

The Signet Jewelers subsidiary will accept a
variety of high-end brands for trade-in, including Rolex, Omega, Tag Heuer,
Breitling, Cartier, IWC and Patek Philippe.