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Lennox Joins Zale

Jul 22, 2009 9:19 AM   By Jeff Miller
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RAPAPORT...  Richard Lennox will join retailer Zale as executive vice president and chief marketing officer, effective August 17, 2009. Lennox will report directly to Neal Goldberg, Zale's chief. The announcement was made less than 24 hours after JWT announced Lennox's departure as director in charge of the De Beers account.lennox zale

Lennox, 44, was the principal architect of programs that helped grow diamond jewelry sales in the U.S. during the past decade. Lennox has received eight Effies awards for marketing effectiveness, and was recognized as one of Ad Age's fifty most influential U.S. marketers in 2001.

"Richard's in-depth knowledge of the diamond industry and his broad experience in marketing and business development make him a great addition to our team," said Goldberg. "Richard has an impressive 10-year track record of diamond product innovation through setting industry trends such as Three-Stone Jewelry, The Right Hand Ring and Journey. Richard will play a pivotal role in evolving our marketing program and creating a more aspirational feel for our jewelry."


Tags: De Beers, Jewelry, Zale
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