Press Release:  GM Diamonds, a leading diamond and diamond jewelry distributor, has acquired the exclusive rights to a patented 585 Platinum alloy and will be introducing a new and exciting 585 Platinum Bridal Collection at the JCK Las Vegas show. This collection captures the beauty of platinum and makes this enduring luxury surprisingly affordable without compromising the strength and beauty of the worlds most desired and precious jewelry metal.

The 585 Platinum jewelry can already be found at select jewelry retailers and will be available on a much broader scale shortly. 585 Platinum is expected to become a standard in jewelry, right alongside 14-karat and 18-karat gold.

This magnificent collection is created from 58.5-percent pure platinum, which captures the beautiful white hot luster that will not fade. Each piece is crafted to exacting specifications and builds on the tradition of elegance and quality people have come to expect from platinum jewelry.  

The patented  585 Platinum alloy blends pure platinum with nonprecious metals to create a new proprietary platinum alloy. 585 Platinum  provides retailers and consumers platinum jewelry at the same price as gold, thus making platinum affordable to a much broader segment of the bridal and bridal fashion jewelry markets.

The 585 Platinum Collection features an extensive bridal collection, including engagement rings, diamond wedding and anniversary bands and an assortment of bridal fashion jewelry creating affordable options for consumers. Platinum solitaire mountings retail from as low as $199 and up.

Please visit us at JCK Las Vegas Booth number 5037 and online at  www.GM-Diamonds.com to learn more about these and other exciting new products.

About GM Diamonds
GM Diamonds has acquired the exclusive rights to a patented 585 Platinum alloy and is the exclusive distributor of the alloy. The alloy is made from a unique blend of 58.5 percent platinum and in this way, it is similar to 14-karat gold, which is 58.5 percent gold and nonprecious metals. For more than 40 years, GM Diamonds has been a leading distributor of diamonds and diamond jewelry, including our FIAMMA Collection. Our offices in New York City, Tel Aviv and Mexico are dedicated to providing our customers with the finest quality and assortment of diamonds, the most competitive prices and the highest level of personal service. 

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