News

Advanced Search

Ritz Jewelers Promotes its Services with a Facebook Page

May 25, 2011 5:25 PM   By Ricci Dipshan
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share
RAPAPORT... San Francisco-based Ritz Jewelers, a custom jewelry manufacturer founded in 1986, recently launched a Facebook page to keep its customers informed of product updates and new custom pieces. 

The strategy behind this new Facebook profile is expected to increase exposure to the brand and help stay in close contact with their client base of more than 12,000 customers. Ritz Jewelers plans to share new product launches and services such as their new online design tools and to feature special designs created for clients, including celebrities. The Facebook page will feature tips on buying jewelry, before and after images of repurposed jewelry, and fine jewelry trend alerts.

“I can tell by the look and disposition of the client how to design their jewelry, just like a courtroom sketch artist can capture the emotions of the trial they are witnessing,” said Khoren Ekmekjian, co-founder of Ritz Jewelers. “Many people know what they want, but they don’t know how to describe it—so I take the time to help them.”
Tags: facebook, Khoren Ekmekjian, Ricci Dipshan, Ritz Jewelers
Similar Articles
Hong Kong March 2018 showDPA Eyes Chinese Millennial Market
Mar 05, 2018
The Diamond Producers Association (DPA) unveiled its China marketing program at the recent Hong Kong
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First
© Copyright 1978-2018 by Martin Rapaport. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are TradeMarks of Martin Rapaport.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.