News

Advanced Search

Lady Gaga, Barneys Create 'Gaga's Workshop' for Christmas 2011

Aug 16, 2011 1:47 PM   By Jeff Miller
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share

RAPAPORT... Barneys New York announced the theme for its annual Christmas  campaign as  "Gaga's Workshop," representing collaboration between the retailer and  pop-star Lady Gaga. Barneys contended that this will be the largest Christmas display to date created by the retailer.

"Lady Gaga is a rare cultural phenomenon, not only because of her exceptional talents as a singer, songwriter and performer, but also with regard to her support of equality and individuality and status as a fashion icon," said Mark Lee, the chief executive of Barneys New York. lady gaga"Partnering with her in this unprecedented collaborative way to create the largest and most all-encompassing holiday theme that Barneys has ever mounted is a thrill. As a New York City landmark, we wanted to celebrate Lady Gaga as a fellow New Yorker and amazing talent."

Barneys will bring  together  Eli Sudbrack and Christophe Hamaide Pierson of Assume Vivid Astro Focus (AVAF), and Mugler creative director and Lady Gaga fashion director, Nicola Formichetti, to create Lady Gaga's interpretation of a Santa's Workshop at its store. Starting in mid-November, Gaga's Workshop will come to life throughout the fifth floor of the Madison Avenue flagship Barneys, and will also be supported in the store's iconic Madison Avenue windows.

Working with the Barneys New York team, under the direction of creative director Dennis Freedman, AVAF has designed the signature artwork for Gaga's Workshop, which will also be featured on special holiday shopping bags and packaging.

Barneys New York will donate 25 percent of sales from all items featured in Gaga's Workshop to a charity of Lady Gaga's choice.

Gaga's Workshop will also come to life  on a custom-created section of Barneys.com, and will be launched via "The Window," Barneys New York's luxury content site.

Tags: barneys, christmas, Jeff Miller, lady gaga
Similar Articles
Ruchita Sharma GJEPCIndia’s GJEPC Hires Marketing Chief
Jan 09, 2018
The Gem & Jewellery Export Promotion Council (GJEPC) has recruited Ruchita Sharma as executive director
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First
© Copyright 1978-2018 by Martin Rapaport. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are TradeMarks of Martin Rapaport.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.