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GIA's 4Cs App for Consumers Now on iTunes

Nov 22, 2011 11:04 AM   By Ricci Dipshan
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RAPAPORT... The Gemological Institute of America (GIA) released its new 4Cs iPad application for consumers, which is available on iTunes.  The app helps educate and engage consumers on the 4Cs—color, clarity, cut and carat weight—of diamond quality. A retail version of this app, designed to be used at point of sale, is available at GIA’s retailer support site www.retailer.gia.edu.

Both versions of the app feature video and interactive tools that teach consumers how GIA grades diamonds using the 4Cs. For example, consumers can explore diamond color changes across the GIA D-to-Z color scale, typical inclusions and blemishes at various points in the GIA Clarity Scale, a diamond’s anatomy and how various parameters influence a diamond’s cut grade, and the GIA Grading Report anatomy to understand the different elements of a GIA report.

A special feature on the app’s consumer version, “My Diamond Wish List” enables a consumer to keep a record of the diamonds they’ve seen and considered. Consumers can enter and store a diamond’s relevant information, including its report number, 4Cs information, price, image, and the retailer’s address and contact information. If the diamond comes with a GIA report, the grading information will populate automatically from the GIA Report Check.
 
The app also features direct access to “GIA Report Check”, a secure online database of GIA grading reports. Consumers can verify the contents of a GIA report and view a PDF version of that report simply by entering a GIA report number and carat weight. This feature also provides retailers the benefit of using reports as selling tools in a quick and convenient method.
 
“Our goal is to provide the public with the knowledge they need to make informed buying decisions,” said Kathryn Kimmel, GIA's vice president and chief marketing officer. “iPad and tablet technologies allow GIA to be the on-the-go resource for any diamond shopper, delivering accurate, unbiased diamond information in a way that is both engaging and fun.”
 
Tags: 4C, 4cs, app, Consumers, diamond, finding diamonds, GIA, grading, iTunes, Kathryn Kimmel, Ricci Dipshan
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Nov 23, 2011 9:39AM    By Frankie Frank
While this is an integral part of moving forward it is much less important than providing on time grading services which is the foundation of the GIA! They need to get their priorities straight or the GIA will continue to lose importance and diamond dealers will start turning to other viable alternatives. Does AGS ring a bell???
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