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RAPAPORT...
The New York State Jewelers Association (NYSJA) is hosting its second educational event of the year, which will feature Jim Ackerman, the president of Ascend Marketing, who will discuss "How to Get More Customers Who Will Pay You More Money, More Often." The event will held at the Sam's of Gedney Way bistro in White Plains at 6:30 p.m. on May 23 and begin with a light dinner and "meet and greet" before Ackerman's presentation at 7:15 p.m. "Jim (pictured) has helped hundreds of jewelers all over the country, in markets large and small, to attract more customers, earn a higher average ticket, and come in more frequently," said NYSJA's president, Mike Wilson of Wilson and Son Jewelers. "That's what all of our members are looking for and we're delighted that he will be teaching us his proven techniques." In a video invitation that Ackerman sent to NYSJA members, he said, "I'll be presenting cash-generating principles, strategy, and tactics that can put your business back to the place you want it: Where sales soar and profits come pouring in." In a testimonial statement from a previous Ackerman session, Ashley Miller, a fifth generation jeweler at Green's Jewelers in Roxboro, North Carolina, said, ''When I heard it was a marketing guy coming to teach us a thing or two about marketing, I must confess, I expected to be able to catch a little nap here and there. ''Honestly, I don't think I even blinked during Jim's entire presentation. I could tell right away this was definitely something I needed to stay awake for. The way he explained everything put it in such a way that I actually felt a little embarrassed that I hadn't been doing some of the things he mentioned all along,'' said Miller.
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