JA Seminar Addresses Selling to Millennials

RAPAPORT... Jewelers of America (JA) directors Molly Fallon and Amanda Gizzi will reveal secrets to marketing to the Millennial generation during their JCK Vegas show seminar, "Romancing Millennials and Marketing to the Next Generation," on June 2, from 10 a.m. to 11:15 a.m.

JA notes that the new generation of Millennials --representing 84 million potential customers-- doesn't need to be a mystery. Fallon and Gizzi will divulge the shopping habits of these consumers and show jewelers how to harness their spending power.

Additionally, the presenters will provide an overview of the key jewelry trends that will captivate these consumers.

Fallon (pictured right) specializes in visual branding and is responsible for JA's membership recruitment and retention as well as association marketing. 

Gizzi (pictured below) is JA's director of communications, a nationally recognized industry spokesperson and an authority on fine jewelry and watch trends.  

The seminar takes place in Tradewinds A at the Mandalay Bay Hotel. www.jewelers.org/news/events.