Aston Luxury Group (ALG) has become the distributor for six Italian brands across the Americas, including Stefan Hafner, Nouvelle Bague, Valente Milano, Porrati, Io Si and Giantti. The deal was secured by ALG's parent company, Gitanjali Gems.
Jon Mitchell, ALG’s chief operating officer, said, ''The ALG team is obviously very pleased to add these six Italian fine-jewelry lines to the existing ALG family of brands. With Stefan Hafner and Nouvelle Bague having a long standing consumer following in the market, and the ability to accelerate the consumer awareness of newer brands such as Valente Milano and Giantti, it is an exceptional opportunity for our company. ALG’s 10 brands, also including PassionStone, Canadia Diamonds, REVV, and Love Universe, now represent a wide selection in terms of style, price points, and target consumer and will significantly expand the ALG retail customer base.”