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Michael M. Introduces New 'Love, Interwining' Ad

May 30, 2012 12:18 PM   By Ricci Dipshan
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RAPAPORT... Jewelry designer Michael M. introduced a new print creative featuring a satin ribbon called “Love, Intertwining.” This new advertisement  will run in top fashion magazines including, InStyle, Marie Claire, and Elle starting in June. Previous Michael M. ads featured a bridal bouquet with Calla Lilies and an "M" logo balloon tied with a bow.

“Love, Intertwining” showcases a single satin ribbon twisting along the page, encircled and contrasted by white platinum and diamond rings. In the ad, Michael M. features an array of signature styles from their Amore, Europa, Strada, and Trinity collections.

"The Michael M. woman wants a ring that suits her personal style," said Michael M.'s chief executive and designer Peter Meksian. "By showcasing a variety of styles in our ads, we are hoping to continue to inspire and celebrate a love for our hand-crafted rings from the moment she sees our ads, to when she walks into her favorite jewelry store."
Tags: Michael M., Ricci Dipshan
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