Press Release: MJSA Press published its latest book, ''Secret Shop Weapons,'' in which print and digital combine to reveal the favorite shop tools of more than 30 acclaimed jewelers and designers.
The 160-page volume features tools of every size, shape, and type, from the high-tech (lasers, CAD/CAM, laptops) to such traditional favorites as gravers, hammers, and saws. In separate chapters, the jewelers and designers discuss why the tools are so valuable, how they're used, and what breakthroughs they've helped to achieve. The book also includes dozens of related "Secret Shop Tips" to help make jewelry making and design overall a little easier, as well as step-by-step projects showing several of the tools in action.
Further projects are available online at a special Secret Shop Weapons page on mjsa.org, which readers can access by using a password provided in the book. The page features videos of the book's technical editors, Ann Cahoon and Chris Ploof, performing demonstrations in which their and others' "secret weapons" figure prominently. New videos and slide shows will be posted regularly, and readers will be invited to submit their own "secret weapons," adding a "virtual chapter" to the book.
The book includes nearly 200 full-color images and is available for $34.95 from MJSA and other leading industry distributors. (A full list of distributors is available at mjsa.org.) MJSA members who order through the association receive a 15 percent discount.
The prime sponsor of the book is Rio Grande, a leading industry provider of tools, equipment, and other supplies, based in Albuquerque, New Mexico.
About MJSA
MJSA is the U.S. trade association for jewelry makers, designers, and related suppliers. It provides the resources to achieve professional excellence and maintain a competitive edge.
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